2019 Facebook/Instagram Initiative, Remove, Reduce and Inform.
In May the changes to Facebook/Instagram were implemented. Mark’s first admission of reduced organic reach. “As we roll this out you will see less public content like organic post from businesses, brands and media.” Mark Zuckerberg
The organic [free] reach was 20%, today 1.6%-2% maximum.
• Very low value
• Does not target users most likely to purchase
• Just targets any user online at the time
These are just a few of the changes. So, it becomes more important than ever to have a secure, optimized website. With our broad design experience and boundless enthusiasm, we can build, expand or reinvent your print communications and online presence. Contact us today to get started on your next project.