Graphic Penguin believes change is good. Websites are a dynamic medium. They excel in delivering immediate changes to your audience. The creative process never ends. Keeping a site fresh, innovative, current and attractive is essential to keep customers coming back.

Tracking
An abundance of information about visitors to your site can be recorded with your Web server software. The site logs track how many people (unique visitors) visited your site over a given time, how many pages were requested for viewing and many other variables. By analyzing the server logs for your website you can develop quantitative data on the success of your site. The logs will tell you which pages were the most popular and versions of Web browser people used to view your site.

Maintaining the Site
Someone will need to be responsible for coordinating the new content stream, maintaining the graphic and editorial standards, and assuring that the programming and linkages of all pages remain intact and functional. Updating your site is as easy as a simple e-mail and most changes are completed within 48 hours. Special updating times can be arranged to ensure the least amount of inconvenience for your users.

Backups and Site Archives
The Webmaster should be sure that the website is regularly backed up onto a secure and reliable storage medium to ensure that a catastrophic hardware failure in your Web server does not wipe out your website. Your Web servers maintained by information technology professionals or commercial Web service providers are backed up at least once a day. Human error is the most common reason you may want quick access to a backup copy of your website. Unfortunately, it’s easy to accidentally overwrite an old file (or a whole directory of files) over a newer version on the Web server, to delete something important in error, or to inadvertently wipe out someone else’s work when updating a website.

Page Additions
The skills required to maintain a site are also the skills required to design and build a site. Using these skills we can add pages and features to your site. Our experience maintaining your current site and the relationships developed during that process will help expedite and simplify the addition process.